THE DEVELOPMENT OF ENTREPRENEURSHIP AND SUCCESSFUL BUSINESS MODEL IN RURAL TOURISM OF KAZAKHSTAN (ON THE EXAMPLE OF THE ECO-VILLAGE “TOKSUMAK”)

Аннотация

Objective. The article examines the activities of Eco-Village “Toksumak”. Method. The analysis of the tourist activity of the farm-hotel on a specific example. We consider many types of tourism, combined with rural tourism Eco-Village “Toksumak”. Results. All foreign tourists came to the farm “Toksumak” to get acquainted with the life, customs and life of Kazakh people, thanks to labor and rural tourism. All of these agrotourists – honest, hardworking, conscience, conscious, careful in their affairs. In this regard, one of the advantages of tourism is that there is an exchange of experience and people from different countries can become a good example for each other, sharing good qualities. At the same time, Kazakh real life can be shown thanks to rural lifestyle. Thus, the head of the farm-hotel, Eco-Village “Toksumak” Olzhas Omarov is one of the unique citizens of our country, taking an active part in recognizing us overseas tourists and countries, the formation of a certain image, development of tourism and business. He makes a special contribution to the economic, social and environmental development of the Republic Kazakhstan. Application results. The results of the analysis can be used in the analysis of tourism activities, for writing dissertations and scientific articles. Conclusions. Thus, the unique model of rural tourism Eco-Village “Toksumak” can be developed in other regions of Kazakhstan. Since using the potential opportunities that exist in many regions of the country, we will be able to improve all types of tourism that can be developed in combination with rural tourism. This requires maximum support from both the state and local authorities.